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 Philip Morris decided to withdraw from the cigarette market: Japan takes the lead

Recently, it was revealed that a world with famous brands such as Marlboro, Parliament, Bond Street, Blue Star (L&M), Chesterfield, Lark, etc.  Philip Morris International, the largest tobacco company, has decided to gradually withdraw from the cigarette market. Japan will serve as the first pilot and plans to stop selling traditional cigarettes within 10 years.

Why should we stop selling traditional cigarettes in all regions of Japan within 10 years?

Philip Morris International made this decision for many reasons. First of all, Japan has entered into force in its own country the “Health Promotion Act” regulations, which expressly prohibit smoking in restaurants, but said that if certain conditions are met, such as ventilation equipment, you can  Use heat-not-burn products when eating or drinking in restaurants.

Secondly, Philip Morris International predicts that the future will be the world of heat-not-burn cigarettes (e-cigarettes are an important category), after all, it will not have the health problems caused by traditional second-hand smoke.

Statistics show that as early as 2016, Philip Morris International began to sell heat-not-burn cigarettes in Japan, and accounted for 70% of the local market share, far surpassing its competitor Japan Tobacco (10%, its traditional brands include Camel, Winston).  , Qixing, etc.) and British American Tobacco (20%, its traditional brands include Dunhill, 555, Jianpai, etc.).  Some institutions predict that Japan will become a smoke-free society within ten years. Currently, heat-not-burn products account for nearly 30% of the tobacco sold in China.

In addition, some data claim that the cigarette market has shrunk by about 10% in the past four years.  In fiscal year 2019, 118.1 billion cigarettes were sold in the Japanese market, only 1/3 of that in 1996.

Post time: Jul-31-2021
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